Jaguar
Project
Jaguar global website, XE launch
Role
Creative direction, interaction design, visual design
It's good to be bad
Jaguar had a long running campaign around the concept of the British villain in films. The campaign featured many well known British actors known for playing villains.
The campaign was used again for the new Jaguar XE launch. Our challenge was to create a way of displaying and demonstrating the features of the car using the theme of the campaign.
