Burberry
Project
iPad customer engagement experence for Heathrow balloon installation
Role
Creative direction, interaction design, visual design
Message from mid air
Burberry wanted to create an installation that would touch travellers on a personal level to help generate brand exposure at Terminal 2 Heathrow Airport.
Using travel as the theme of the installation Burberry leveraged a historic ballooning event. In 1908 Captain Edward Maitland took off from Crystal Palace in a balloon wearing a Burberry trench coat and flew to Meeki Derevi in Russia. During such a flight it was customary for the balloonist to drop mail from the balloon helping to deliver distant correspondence.
Burberry commissioned a 15 meter tall balloon hand made by Cameron Balloons. Surrounding the balloon products were displayed and also a customer experience. To create engagement two iPads are positioned around the balloon, users are encouraged to fill in their travel details to generate a personalised postcard which Buberry sent to a recipient of the user’s choice.
Concept
Design & build
Final product
