MYOB is an Australian multinational corporation that provides tax, accounting and other business SAAS products to small and medium businesses
Brief
MYOB wanted to reorientate their offering at both brand and product level to drive new customer interest and uptake. Their existing offering was trying to appealing to too broader audience, which was alienating both smalls businesses and enterprise level customers.
To mark the new direction the MYOB wanted to refresh their brand and website as it was dated and lacked individuality.
Assessing the brand
To understand the MYOB brand as it stands, we need to understand more about how both consumers and MYOB see the brand.
Through workshops with client we started to understand how they saw brand and how they thought it should evolve.
Evolving the brand
Although MYOB wanted to update their brand they didn’t wanted to carry out a full rebrand, they still wanted the brand to be recognisable as MYOB. We carried out an audit and assessment of the existing brand elements to understand what’s needed to be evolved what parts were inherent and recognisable as MYOB to consumers.
We wanted to create something fresh, vibrant but still felt like MYOB. Using photography to humanise the brand was an important element to make it more relatable, but we wanted the photography treatment to be uniquely MYOB.
Bringing the brand to life
Now that we had a brand strategy and an overall look and feel, we worked how this new vision would manifest itself in the more granular elements of the brand.
The canvas for the website was monotone and the colour elements would be used sparingly to create greater emphasis and not to overwhelm the user.
